Gen Z’s preference for cold, customisable drinks is driving coffee chains to accelerate cold‑drink rollouts.[1]
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Gen Z consumers are increasingly favouring ice‑cold drinks that can be customised to their taste, prompting coffee retailers to accelerate the rollout of cold‑drink options.[1]
Cold‑drink trend among Gen Z
The shift to cold beverages among young consumers reflects a broader desire for beverages that can be tailor‑made with flavours, sweeteners and milk alternatives, adding flexibility to the traditional coffee experience.[1]
Coffee chains racing to catch up
In response, major coffee chains have begun expanding their cold‑drink menus, committing to a faster release schedule to align with the growing demand for such beverages.[1]
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