Evidence ledger

What is confirmed

  • FSSAI issued a prohibition order against Dabur India Limited to halt sale of food products with misleading ‘100 %’ claims[1]

What remains disputed or unverified

No disputed central claims are recorded for this story.

The Food Safety and Standards Authority of India on August 3 imposed a prohibition order on Dabur India Limited, ordering an immediate cease‑of‑sale for all food items bearing what the regulator described as misleading “100 %” claims. FSSAI said the declarations—such as “100 % Natural”, “100 % Pure”, “100 % Purity Guaranteed” or “100 % Organic”—were ambiguous, unverifiable and likely to mislead consumers. The order covered the company’s Dabur Himalayan Organic Apple Cider Vinegar, Dabur Organic Honey, and Dabur Hommade Coconut Milk, among others.[1]

In a filing with the BSE and NSE, Dabur stated that its labels comply with prevailing legal and regulatory frameworks and that it had never made misleading claims. The company clarified that the impact would be limited to the objected products and that it was seeking legal advice on the next steps. Dabur added that it would submit an Action Taken Report within the 15‑day period stipulated by FSSAI.[1]

The order was issued after FSSAI noted violations of the Food Safety and Standards (Organic Foods) Regulations, 2017—specifically, that Dabur’s products carried the Jaivik Bharat logo without valid organic endorsement. It also flagged that the claim “100 % Purity” is not permitted for compound foods such as coconut milk. FSSAI directed the company to cease sales immediately and to present compliance documentation.[1]

The market reacted swiftly. Dabur’s shares closed 4.32 % lower at ₹407.40, reflecting investor concern over the regulatory action and its potential effect on sales of the flagged items.[1]

Source Information

© 2026 Free Press Journal. All rights reserved.[1]

Version and update history
  1. Version 1 · — Initial source-grounded generation